Rooted in purpose

We’re here to flip the script.


Lingerie isn’t about gazes or gratification. It’s about you. Your body, your mind, your soul all wrapped in something that makes you feel like the masterpiece you are. At Asiyah Intimates, we believe in redefining what it means to feel sexy (think soft strength, fearless femininity, and everyday rituals that say, I’m worth it.)

We’re not just about lace and lingerie (though we do make a stunning set). We’re about celebrating your journey - every curve, every stretch mark, every beautiful bit of change. We're creating a world where self-love comes first and feeling good is a form of self-care.

Our Values? Let's get into it...

Body-Positive Power Moves

We’re done with the “ideal body” myth. At Asiyah, every stretch mark, curve, and soft bit is worthy of celebration. Our lingerie is made to love you back—through every season, size, and story. You don’t need to change a thing to feel sexy and strong.

Elegance with Edge

Soft doesn’t mean small. Our designs are equal parts feminine and fierce—made to remind you of your strength in your most delicate moments. Think comfort you can melt into, with style that makes a statement.

Care for You & the Planet

We care about how our lingerie makes you feel—but also how it impacts the world. From sustainable fabrics to thoughtful packaging, we’re all about loving on you without hurting the earth. Transparency is our love language. 

Individuality is Our Muse

We design for the woman who knows who she is or is still figuring it out. Either way, you’re the main character here. We design lingerie you’ll still adore years from now; pieces that evolve with you, flatter you, and never fall out of style. Because beauty isn’t a trend, it’s a truth you carry.

Self-Love is a Ritual

Slipping into something pretty is more than just getting dressed. It’s a love note to yourself. Our pieces are made to spark that glow from within. Confidence. Comfort. A quiet kind of power.

Real Beauty, Always

Because every body deserves to feel seen, celebrated, and stunning. We’re for every shade, shape, and story. Because the world doesn’t need more filters. It needs more you.